SCM Logistics:
Case studies

Returnable Supply Chain

Supercharging distribution for Axalta -
the world’s leading powder coating company

Challenge

The world’s largest powder coating company, previously operating through a distributor with multiple sales points across the UAE, began its own sales model in the UAE in 2019. They
needed a warehouse operator and an efficient distribution model to prevent losing clients with low volumes. Additionally, they required a cost-effective solution to remain competitive and manage cash transactions for some clients.

Solution

We established a warehouse and distribution base in Jebel Ali, coordinating with global manufacturing to ship materials to JAFZA. Our team underwent a product understanding exercise to efficiently pick and prepare products for export or local distribution. We ensured cargo inspection and documentation compliance with destination requirements. Offering flexible shipping options from 20kg packages to truckloads across the region, we also set up a cash desk in the warehouse for clients preferring direct pick-up

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Results

50% reduction in operational costs
20% increase in customer retention
30% faster order processing times

By establishing a warehouse and distribution base in Jebel Ali, Axalta seamlessly transitioned from a distributor model to direct sales in the UAE. Coordination with global manufacturing ensured timely shipments to JAFZA, while our team’s thorough product understanding led to efficient order processing and distribution. Compliance with cargo inspection and documentation requirements minimized delays, and our flexible shipping options catered to both small and large orders, enhancing customer satisfaction. The introduction of a cash desk for direct pick-up streamlined operations for cash business clients, maintaining competitiveness and expanding market presence. This strategic approach reduced costs, mitigated the risk of losing low-volume clients, and bolstered the company’s position in the region.

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Returnable Supply Chain

Supercharging distribution for Axalta -
the world’s leading powder coating company

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